Industrial Bench scales have a number of important characteristics, including the platform size, platform capacity, accuracy, durability and cost. Generally, any of the first four may be improved, but only be increasing the cost. By a combination of excellent engineering, efficient manufacturing made in the USA, and a unique sales channel that eliminates a middle tier, Brightscale industrial bench scales offer the best feature-to-price ratio available. This gets combined into a state of the art, easy to use instrument with an impressive list of standard features and options. A large, graphics LCD readout screen and a powerful data communication set round out the feature set.